HRTech SoftwareHR tech lead generation
Services

What HRTech Software does

HRTech Software reaches HR, payroll and people-ops leaders for HR technology vendors. We'd rather hand over a few right leads than a long list of wrong ones.

01

HR tech audience programs

Reach HR, people and payroll leaders.

Data and outreach aimed at CHROs, HR directors, payroll and benefits managers and people-ops teams: the buyers for HR, payroll and workforce software.

  • HR leadership data
  • HR-tech targeted outreach
  • Meetings with people-ops buyers
02

SEO programs

Organic visibility for the searches your buyers run.

Technical fixes, content that answers real buyer questions and on-page work on the pages that matter commercially. We report on rankings and enquiries, not just traffic.

  • Technical SEO
  • Buyer-intent content
  • Commercial page optimisation
03

Content strategy

Content that sales teams actually use.

We plan and write articles, guides and comparison pages around the questions buyers ask before they talk to sales, and build them so they rank and get shared internally.

  • Topic and keyword plans
  • Long-form guides
  • Sales-enablement pieces
04

MQL programs

Marketing-qualified leads that match your scoring.

We agree your qualification criteria up front, then run content, email and research programs that bring in people who meet them. Every lead arrives with the fields your team scores on.

  • Agreed scoring criteria
  • Content-led engagement
  • CRM-ready lead records
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