HRTech SoftwareHR tech lead generation
HR tech lead generation

Rank for the searches buyers run.

HRTech Software reaches HR, payroll and people-ops leaders for HR technology vendors. We'd rather hand over a few right leads than a long list of wrong ones.

HR buying groupExample
L&D Director
Benefits ManagerPayroll ManagerTalent Lead
Mapped at every target account
What we do

What a program includes

HRTech Software is a lead generation firm for HR technology working with HR technology vendors. Programs can combine any of the services below.

01

HR tech audience programs

Reach HR, people and payroll leaders.

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02

SEO programs

Organic visibility for the searches your buyers run.

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03

Content strategy

Content that sales teams actually use.

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04

MQL programs

Marketing-qualified leads that match your scoring.

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Process

Four steps

01

Brief

Your offer, best customers and what qualified means.

02

Build

Target accounts and contacts researched and checked.

03

Launch

Outreach goes live with agreed messaging.

04

Hand over

Qualified leads and meetings, with notes.

Our approach

The way we work

Simple rules we follow on every engagement.

Compliance built in

CAN-SPAM, GDPR and CASL rules are part of the process, not an afterthought.

Clear reporting

You see what was sent, who replied and what happened next.

Your criteria, agreed first

We write down what counts as qualified before the program starts.

Who we work with

Built for

HR technology vendorsSDR managersSales leadersChannel managers
FAQ

Common questions

What counts as a qualified lead?

We agree that with you before starting: typically role, company fit, need and timing. Anything that doesn't meet it isn't passed on.

How do you contact prospects?

Mainly personal email, with phone and LinkedIn where it suits the audience. Every message includes a simple way to opt out.

Can you work with our CRM?

Yes. Leads can be delivered into most CRMs or as files with the fields you use.

Let’s plan your next program

Send a short brief and a person will reply with ideas and next steps.

Contact HRTech Software